Copywriting: Brand description

The following is one of the brand descriptions I wrote as part of a long-term project supplying content to two ceiling fan ecommerce sites: For Minka Aire, redefining the ceiling fan isn't just a job. It's an obsession. Minka uses a unique blend of form, function, and design to create their mind blowing masterpieces. With … Continue reading Copywriting: Brand description

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Copywriting: Product Overview

The following is a product overview tailored to client expectations. It covers various questions that customers had when considering purchasing a certain product. The difference between the copy and my typical writing voice is marked, particularly when comparing punctuation usage. Runners know exactly how hard it is to keep dead skin from accumulating on one’s … Continue reading Copywriting: Product Overview