Copywriting: Brand description

The following is one of the brand descriptions I wrote as part of a long-term project supplying content to two ceiling fan ecommerce sites: For Minka Aire, redefining the ceiling fan isn't just a job. It's an obsession. Minka uses a unique blend of form, function, and design to create their mind blowing masterpieces. With … Continue reading Copywriting: Brand description

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Copywriting: Product descriptions

The following are product descriptions that I supplied for two ceiling fan ecommerce websites. This was a long-term job involving hundreds of descriptions; I've just grabbed a few of them, to show the general idea behind the work. Photo by Roxanne Ready, via Creative Commons The Traditional Dry fan options from the Classica ceiling fan … Continue reading Copywriting: Product descriptions

Copywriting: Product Overview

The following is a product overview tailored to client expectations. It covers various questions that customers had when considering purchasing a certain product. The difference between the copy and my typical writing voice is marked, particularly when comparing punctuation usage. Runners know exactly how hard it is to keep dead skin from accumulating on one’s … Continue reading Copywriting: Product Overview